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Design for products that want to become a better version of themselves.

Senior product designer12:00 PM  Yerevan, AM
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I craft design that turns ambitious ideas into products people trust.

About me. I’m a research-driven product designer who treats every project like its own product. I go deep into your market and your users before designing a single screen. The result: digital experiences that don’t just look sharp, they perform.

Explore my process

I design intuitive interfaces for web and mobile products — from first wireframe to development-ready files.

Selected work. Projects I’m proud of.

I work with startups, scale-ups and established brands to launch digital products that stand out and convert.

Explore how I’ve helped teams elevate their digital products.

A partner you can trust. High standards. Reliable delivery.

Trusted by 20+ companies.

Why clients rely on me

Pleasure to work with from start to finish. She translated complex flows into something intuitive — a rare balance between aesthetics and functionality.

H
Head of Product
UP by CBD, Banking

Seda turned a confusing product into something our sales team can demo with pride. Enterprise clients signed after seeing it.

P
Product lead
Perigon AI, Geospatial analytics

She owned the whole thing — research, architecture, UI, the design system — and engineers never had to guess.

F
Founder
Fintech client (NDA), Investments

My tools &

your product.

I design products that live in the digital world: intuitive UX, sharp UI, systems and motion. From research to launch, I craft bold, seamless experiences.

See how I work

UX/UI Design


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Every screen has a purpose. From wireframes to pixel-perfect UI, I create experiences that guide users and drive business goals.

User Research


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Interviews, surveys, usability tests and analytics reviews that turn opinions into decisions before a single pixel is drawn.

Design Systems


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Tokens, components, states and documentation — built in Figma, ready for engineering, consistent from the first screen to the hundredth.

Prototyping & Motion


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Interactive Figma prototypes and motion specs that let stakeholders feel the product — and engineers build it right.

Choose your pace: ongoing partnership or focused sprint.

Retainer

Part-time
$3,500/ per month
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Includes:

  • Up to 60 design hours per month
  • One active task at a time
  • Progress updates every 48 hours
  • Unlimited revisions until you’re happy
Full-time
$6,000/ per month
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Includes:

  • Up to 120 design hours per month
  • Embedded in your team, daily syncs
  • Priority scheduling, faster turnaround
  • Design system ownership included
Project-based
$4,000+/ per project
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Includes:

  • Clear timeline with fixed milestones
  • Unlimited revisions within the agreed scope
  • 50% to start, 50% on delivery
  • Development-ready files and specs

Frequently asked questions

What’s the difference between the retainer and project-based model?

The retainer is a monthly partnership: a set number of design hours each month for whatever you need — new features, landing pages, app screens, design-system work. Project-based means we scope a specific deliverable, agree a fixed price and timeline, and work until it’s done.

What counts as “one active task at a time”?

I focus on a single design request until it’s complete before moving to the next. A task could be a landing page, a set of app screens or a scoped piece of work. Focused work leads to better results, faster.

How does communication work during a project?

Slack, email or your team’s tools — whatever you use. Regular updates, work-in-progress shared through Figma links, and Loom walkthroughs when useful.

How do unlimited revisions work?

Exactly how it sounds: I revise until you’re happy. The only ask is that feedback is consolidated — one round of clear notes beats ten scattered messages.

Do you work with startups?

Startups are a big part of what I do — AI, fintech and Web3 products for early-stage teams. A research-first approach saves money by validating decisions before development.

Do you only design, or can you build the website too?

I design everything in Figma and hand over development-ready files with full specs, assets and component documentation. For marketing sites I can also build in Framer or Webflow.

How fast will I receive designs?

Most tasks ship within 2–5 business days depending on complexity. Larger work is broken into subtasks, with progress updates every 48 hours.