RedesignResearch2025
Fintech · NDA. An investing app users return to.
Overview. A fintech client’s investment platform had an outdated experience: low engagement, confusing key features and inefficient workflows for tracking portfolios. I was hired to revamp the UX and UI into a modern, intuitive product.
DeliverablesUser interviews & surveysA/B testingUser flowsDashboard designPortfolio management UXDesign system (web + mobile)
The problem
Core features nobody could find
Users struggled to navigate the platform effectively, which showed up as poor retention and under-use of the features the business cared about most.
The solution
Evidence first, then streamlined flows
I conducted over 30 user interviews, surveys and A/B tests to uncover the real pain points, then addressed them directly with streamlined user flows, intuitive dashboards and an optimised portfolio-management system — unified by a cohesive design system across mobile and web.
Outcome. +43% engagement, +25% adoption.
+43%user engagement
+25%feature adoption
−40%UI inconsistencies
30+user interviews
App designWeb design